This may seem elementary, but knowing every last detail is a huge part of what you do. Especially when you work in the catering industry.
In any business, you need to have proper expectations of what you can provide and execute. You don’t want to promise the world if you can’t deliver the world. Promise what you 100% CAN provide, and this will leave room for you to go the extra mile and really drive home the best experience possible for your client.
In terms of catering, the items on your catering menu do NOT need to be equal to in size or price to your typical menu. Your client is paying for your product, and if they’re trying to stay within a budget, you may offer a “sampling” of what you have, rather than full menu items. If your client is wanting a full menu with all the bells and whistles, you need to calculate labor costs, prep, service, food costs, and transportation.
It is also important for you to monitor the volume of your products. The suggestion here is that you take your highest volume item, and increase the price by at least $1 across the board for catering. Your clients are paying a premium price, and have decided on you for a reason.
The final detail that you definitely cannot forget is providing outstanding service. You can have a great product at a great price, be making money, and everyone is satisfied with the food, BUT if you don’t pair that food with stellar service, you will lose the game.
In my experience, excellence is in the details. Give attention to the details and excellence will come.
Everyone needs a little help simplifying the details! caterfox is a great tool to help you consolidate and coordinate all of your catering needs into a streamlined process.
Written by: Kinzington McElvain
Sam Wilkins says
I like how you mentioned that catered events don’t have to be extravagant or a full course meal. My friend is wanting to have a reception for the launching of her exhibit for school. Maybe she should look into getting it catered and having simple things like fruit and cheese platters.
Deb Pearl says
My friend was thinking about starting her own small catering company, but she doesn’t know much about it. I think that’s great that the catering menu doesn’t need to be equal in size to a typical menu. I think that will take a lot of stress off my friend! Thanks for the great tips, I will be sure to show my friend!