Whether you’re a catering veteran or you’re just starting out, one thing remains true: customer relationships rule all.
Without customers, you won’t have a business which is why it is important to utilize resources in order to keep the communication flowing.
In addition to having a strong social media presence, email campaigns have been a successful way to promote business. In the food service and catering industries, so many faces come through the door that it can be tough to establish a personal relationship. Through reaching your target audience via email, you can ensure repeat business while also generating new customers.
Even with a large quantity of customers, the truth is that a lot of business can come from the people who choose to return to your establishment time and time again. By starting an email list and campaign, you can reach these regulars one on one. Emails can be sent to promote new products, remind them of your schedule (if you have businesses that frequently use catering services) and offer special discounts. Customers who repeatedly bring you business should be rewarded. Sending a coupon integrated within an email will show them your appreciation and ensure that they keep coming back.
Gain a New Following
With a stellar email, you can attract a new following. Emails can help you reach a target demographic and connect with their needs. Email campaigns can also be used to show the success of your business so far. By including photos from events or new products, people will be able to visualize their experience before even visiting your business. You have the opportunity to communicate your message to customers directly instead of them skimming through reviews on random websites.
The number one rule with getting started with email marketing is this: do not spam. You must consider the amount of emails people receive in their inbox each day and do your best to stand out. Communicate vital information in a creative way. You can also develop different email lists based on how frequently certain people should expect emails. You can test your spam level by having your staff sign up on your email list. You can also keep up with competitors by subscribing to their lists as well.
Written by: Natalie Earhart