Thinking of parking your food truck permanently?
There are numerous benefits to transferring your catering business to a brick and mortar. It is typically the next step towards success for a booming food truck, but is it the right next step for your business? Before taking the leap, there are a few things to consider.
What Are Your Goals?
Even a growing business should never lose sight of their original goals. Ask yourself why you started your catering services as a food truck. Also consider future plans and potential paths to take if you remain a mobile vendor or become a brick and mortar.
Seek Out the Right Environment
While you are mobile, use this opportunity to scope out potential neighborhoods for your restaurant. Consider places that your current customers are likely to follow. Also, spend time researching other demographics and environments that you would like to target.
Crunch the Numbers
Opening a brick and mortar is a large step financially compared to owning a food truck. Make sure to thoroughly research the costs of rent, insurance, décor and additional staff and products. It is a good idea to consult legal representation in order to finalize lease agreements.
Make a Plan
It sounds simple enough, but planning ahead in vital to ensure you avoid any catastrophes in the future. Keep in mind all of the factors you are adding to your plate: more employees, food prep, revising your menu, setting a budget, food prep, and food cost.
Don’t Ditch the Truck
Now that you have already invested in a mobile vending service, take advantage of it! If it fits with your budget, food trucks can be utilized for various marketing and catering opportunities. Food trucks are a great tool to brand your business and participate in community events to get your name out there.
Written by: Natalie Earhart