“Food is our common ground; a universal experience.” – James Beard
Recently, catering has risen in popularity rather than going out for a meal, especially when it comes to corporate events. Sales reps are going to the client, trainers are needing to feed their team, and sometimes companies are just looking to have an employee appreciation day. Corporate catering events can be a difficult thing to tackle, but with the right tools, you’ll be able to grow your catering business and grow your brand!
Is Corporate Catering the Best Next Step?
As with any new catering business, you need to figure out if this setting is going to be profitable for you. If you are a lunch-heavy business and you have a steady stream of followers to your business every day, it may be a great opportunity for you to take your food to your customers. You can serve amazing food and grow your brand even further! But if you don’t have the bandwidth, the staff, or the kitchen to execute, it may not be the best option.
Creating a special catering menu may also be beneficial. If you have items that are high-volume and easy to execute, think about using those items first on the catering menu to save your time and energy. If you develop a seasonal menu for summer, you may consider using lighter and fresher options. For fall, possibly something with the spices and fall flavors. Keeping it fresh will help you to get the return clients and steady flow of customers you’re looking for. It is also a good idea to utilize local vendors. Clients generally like to know where their food is coming from, especially if they can support a local business in the process.
What it comes down to, is that corporate catering is a great way to build your brand, get in front of some new faces, and grow sales, even during non-peak hours.
Written by: Kinzington McElvain