These days, people expect more from their meal.
If you provide catering services, the goal is to create an experience for every customer. The food you serve has to be more than just another meal. Luckily, we’ve outlined a few tips to help attract new customers, while also keeping your regulars more than satisfied.
Engage With Your Customers
While excellent customer service is something every restaurant should provide, there are other methods that will improve communication with your customers even more. One method is to offer surveys and ask about menu suggestions. You can do this in store or via social media. This encourages direct communication with your customers, and they end up feeling more involved.
Make Your Brand Unique…and Fun!
Don’t hesitate to try specialty menu items to attract new customers. People often try a new place because they offer something unique from their competitors. Plan a marketing strategy to get your name out there. Often, you can partner with other companies in exchange for marketing services. For example, you can trade catering services for a TV spot or newspaper article. The more your name is out there, the more potential customers you can reach.
Share Your Story
People are more likely to utilize a catering service that they feel connected to. People want to know where their food is coming from and how it is prepared. Share catering tips via social media and know the local market.
Let potential customers know that they can modify their food orders. By allowing for customization, the customers will feel more in control of their food choices. This will also show that you are flexible and willing to provide an excellent and individualistic experience. At the end of the day, you want to ensure that the customer gets the food that they want.
Written by: Natalie Earhart