With the advancement of technology, every business has found it necessary to integrate it within their services. Consumers want businesses to keep up with the times. They are excited by new systems that make services faster and more convenient.
Technology is especially important in revolutionizing the food service industry. There are numerous ways to use technology in restaurants and catering companies. For instance, many fast food chains such as Domino’s Pizza have now integrated mobile ordering. Customers can place their orders online without ever speaking to an employee. By using mobile ordering, businesses can complete more orders in less time because their employees will not be constantly stuck on the phone. Another way to integrate mobile ordering is through social media sites like Facebook. Customers can use Facebook to pay for orders before picking up their food.
In addition to making ordering easier from home, technology has also transformed the ordering experience in restaurants. Some businesses use iPad kiosks so that customers can place orders from their table instead of waiting for their servers, or waiting in line. By updating the ordering process to be more efficient, businesses will experience fewer walkaways because the lines will diminish quicker. Just like mobile ordering, this tabletop service gets food to customers faster. Self-checkout can also prevent credit card fraud. Some tabletop services also include a button to call waiters over to a table when the customers need assistance.
Technology can replace outdated tasks to make time for more important things. Digital menu boards can provide entertainment and show promotions while customers choose their food. They also will take away the need for an employee to physically write out menus and specials whenever they change. Online coupons and digital coupons will prevent waste and can reach a wider audience. People are constantly on their phones, so use that to your advantage. Offer deals via social media and email campaigns.
Technology does not always need to be the antitheses to tradition. There are many ways to update services that will benefit both customers and employees, if you are willing to try them.
Written by: Natalie Earhart