Food trucks are an integral part of the Austin, TX culture.
They are a great way to experience food in a unique way and offer many diverse choices. As food trucks’ popularity continues to rise, owners have had to think of new ways to expand their business. One option that has proven to be effective is to cater. Food trucks can benefit monetarily, gain exposure and build relationships with recurring customers. However, taking on catering can be a daunting task, especially when you do not know where to begin.
When it comes to catering your best resources are your fellow business owners. Knowing what to expect first-hand can help you prepare and build a support system. We’ve listed a few basics to get started in addition to checking out caterfox software to simplify your catering process.
There is a lot more that goes into catering then it seems. Similar to the process of starting a business, it is vital to research city laws, rules and requirements for catering before you start. There may be different licenses to obtain. For resources, contact your local food truck association and talk to your fellow food truck owners to find what you need.
Before jumping into catering, think about what types of events would fit best with the services you offer. What types of events are the most beneficial? You may consider private parties, school and corporate events, fundraisers and larger city events. What type of client is best? What type of catering do you want to do? These are all aspects to figure out before deciding what food you will offer.
When clients choose your business to cater, it is because they enjoy the food. When it comes to catering, it is great to experiment with the menu but also be flexible to the event. Certain clients may require an extended level of service if the event is more high-end. There could be guests with food intolerances. It is important to know every detail you can to figure out the right pacing, schedule and service.
Pricing models can change, but solid ideas are a must in order to start. It is best to require contracts and a deposit up front when working with any client. You may offer package deals or tiered pricing plans to appeal to a range of customers.
How will people know about your new catering services? There are various ways to reach out to the public – word of mouth, digital marketing, social media, print ads, cross-promotion with other businesses. This will require some experimentation in order to figure out what you need. You may also offer small, free tastings to get people to know your brand and try your food.
Written by: Natalie Earhart
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