Marketing Tips for your Catering Business
When running a catering business, you will quickly find out that food is not the only important part.
Marketing is a key component in order to ensure the success of your business. Keeping up with marketing trends is a job in itself, which is why we’re offering a few useful tips to boost your catering business.
Connect With Your Customers
Whether you run a food truck, restaurant, or catering company, effectively communicating with your customers is essential to your success. However, it’s not as simple as posting on Facebook every once in a while. To boost your popularity and build relationships with your clientele, you must utilize both social media and face to face marketing. By using networks such as Facebook, Instagram, Twitter and LinkedIn, you can reach a larger range of people by offering deals and keeping up with what’s relevant to your customers. As far as traditional marketing goes, targeting local events will get your brand out there. There are no lack of events to cater for or sponsor in Austin.
If you are new to the catering world, the best thing to do is let people test out your services. In other words, feed them! No one can resist a free sample. By reaching out to the community and inviting your top leads, you can build trust with your current customers while also attracting new ones. In addition, you will have the chance to show what you can do which builds your reputation for holding such events.
Boost Your Brand
Food is not the only thing that will keep people coming back. By developing a high quality brand, people will start to notice. Partnering up with local artists and designers is also a good way to connect with the community and find your style. The most vital part is that your brand carries through. If you have a logo, use it! Develop a style that is relevant, unique and can be utilized across the board. This means using it for menus, flyers, brochures, websites, social media and delivery trucks. The more you market it, the more recognizable your business becomes.
Written by: Natalie Earhart